Traction: How Any Startup Can Achieve Explosive Customer Growth

Most startups don't fail at building a product. Most startups fail at getting traction. Let us help you get traction using our 3-step framework called Bullseye, guiding you to the right traction channel out of 19.

We self-published the first edition of Traction, helping startups of all kinds get traction. Using techniques from our book, we sold out over 35,000 copies across 3 printings, now with 160+ 5-star Amazon reviews.

Our upcoming second edition, fully revised and updated, published by Penguin, is packed with actionable advice.

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Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn't track you with over three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. Weinberg resides in Valley Forge, PA and on twitter @yegg.


Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He previously founded two startups (one acquired, one bust) and is now on his third. Mares resides in San Francisco and on twitter @jwmares.