Traction Testing

The Law of Shitty Clickthroughs — Andrew Chen

Growth is Never Done — Brian Balfour

Eight Ways You’ve Misconfigured Your A/B Test — Jason Davis

Quant Based Marketing — Noah Kagan

 

Tools

Use this spreadsheet for churn, MRR, and cohort analysis — Christoph Janz

Don’t Learn to Code: 10 Essential Tools That Help Marketers Focus on Marketing — Danny Schreiber

Optimizely (for A/B testing)

Visual Website Optimizer (for A/B testing)

Unbounce (for A/B testing)

Clicky (for basic analytics)

Google Analytics (for basic analytics)

Chartbeat (for basic analytics)

Mixpanel (for intermediate analytics)

KISSmetrics (for intermediate analytics)

RJMetrics (for advanced analytics)

Looker (for advanced analytics)

Chart.io (for advanced analytics)